The world runs on videos. Take a glance at anyone walking the streets with a smartphone in hand. Even toddlers and infants watch videos; never mind the adults. All this attention on the audio-visual medium proves that it has so much potential for being used for marketing. And the range of audiences it generally means any business would be a bit ignorant to ignore such a powerful channel for marketing.

In How to Do Video SEO: 6 Ways to Optimize Video Content, we delve into six ways that any business owner and his team can get the marketing benefit and advantage that videos on the internet promise. These six ways include choosing the right video hosting platform to suit your needs and your business objectives. There's also the matter of customizing your thumbnails to tell viewers what the video's about. It's good to pay attention to video titles and descriptions as well.

And of course, don't forget to include video transcripts, embedding videos to relevant and related web pages, and then the not relying purely on search engine optimization alone. Brands need to branch out and make use of social media as a sharing platform too. How to Do Video SEO: 6 Ways to Optimize Video Content dives deep into the value of doing video SEO -- a specific type of SEO that's a little different from regular search engine optimization. The article talks about how achieving ranks on video for universal search has plenty to do with your website's authority. How to do it relies heavily on reaching for higher ranks in video search.