Internet has taken over our world. It's a fact of life that none of us can avoid. Visual entertainment is readily available through social media and websites like YouTube. Audio entertainment is catered to through audio streaming apps like Spotify or programs like podcasts. Naturally, the attention in marketing and advertising has shifted over to these dominant platforms.

But are we really in a position to discredit the power of traditional media like radio in a modern age?

Radio had its uses back in the day. In its day, it was one of the most portable devices available, in addition to being ever-present. If you couldn't tune in to the television, radio was the next best option. Widely used for information and for attracting customers, radio held sway over a lot of its listeners back in the day.

So where's radio now?

Eduardo Garcia, in writing 5 Reasons to Still Invest in Radio Advertising, sheds light into interesting insights involving radio's reach, its capabilities, portability, and its relevance in this day and age.

Wondering why we don't hear so much of radio these days? 5 Reasons to Still Invest in Radio Advertising details why this is happening, what could possibly be causing it, as well as, a couple of facts and that highlight radio's listenership in 2019; and how Generation X is still a demographic that cannot be ignored.

Read on about radio's proficiency, and the type of value and relevance that radio advertising still holds for small business owners and enterprise companies alike.