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Ad Impact Advertising: Fully Integrates Advertising And Digital Marketing
One glance at the surface and it's very easy to assume that radio is well on its way to being obsolete. But the popular audio medium that has survived for several generations begs to differ. Radio has close to over 243 million listeners in the United States alone. And it has no problems telling the world all about the advantages business owners still have during radio advertising.
5 Advantages of Radio Advertising that You Shouldn't Ignore talks about how changes in the last decade happened in AM, FM, and the ever popularizing internet radio. The demise of radio is an exaggerated events that has been going around for decades. And yet, even after all the alternatives radio remains as strong and as productive for all the advertisers who are using it.
5 Advantages of Radio Advertising that You Shouldn't Ignore talks about the advantages of advertising in radio; namely radio's reach, contextual targeting, geographic targeting, cost effectivity, and the other variations of radio advertising. The added benefit comes if advertisers know how to take an integrated approach. Because just like other advertising methods, radio can be mixed with others to achieve that integrated approach.
The world has changed. But radio is the solid proof that you shouldn't make the mistake of outing any marketing channel just yet. Because just like other advertising or marketing channels in this world today, mediums like radio and TV can still keep up with demands of digitalization.
Dive in and learn about how radio can be effectively used to help you achieve your goals.